Click-to-WhatsApp ads (CTWA)
Updated
Quick answer: Click-to-WhatsApp ads (CTWA) are Facebook and Instagram ads with a "Send message" button that opens a WhatsApp chat with your business. When someone messages you from the ad, a free 72-hour window opens in which all your messages, including templates, are free. They are widely used to generate leads that a chatbot or sales team can qualify on WhatsApp.
Facebook and Instagram ads that open a WhatsApp chat.
In Advertz, contacts who arrive from a CTWA ad can be tagged automatically with the ad they came from, so you can measure which ads bring real customers.