Marketing message
Updated
Quick answer: A marketing message is a WhatsApp template in the marketing category, used for promotions, offers, product launches, newsletters and re-engagement. It is the most expensive category — about ₹0.86 per delivered message in India in 2026, plus GST — and can only be sent to customers who have opted in.
The WhatsApp template category for promotions and re-engagement.
Meta automatically re-categorises templates submitted as utility if their content is promotional, so choose the category that matches the message.