Instagram Comment-to-DM Automation

Updated

Quick answer: Instagram comment-to-DM automation sends an automatic direct message to anyone who comments a chosen keyword on your post or reel — for example "Comment LINK and I'll DM you the price list". To set it up, connect your Instagram professional account to a tool such as Advertz through Meta's official API, choose the post and keyword, write the DM (with a link or button), and switch it on. Instagram allows one private reply per comment, sent within 7 days of the comment.

Reply "Comment LINK" posts automatically and turn comments into conversations and leads.

Comment-to-DM turns engagement into leads: the comment boosts the post, and the DM starts a private conversation you can continue in your inbox.

  • Keyword-triggered DMs on posts and reels
  • Official Meta API — no password sharing or scraping
  • DMs land in the same inbox as WhatsApp

Step-by-step

  1. Connect Instagram. Link your Instagram professional account (Business or Creator) through Meta login.
  2. Pick the post and keyword. Choose a post or reel, or all posts, and the keyword people should comment, such as LINK or PRICE.
  3. Write the DM. Keep it short, include the link or a button, and invite a reply.
  4. Optional public reply. Reply to the comment publicly ("Sent you a DM!") so others know to comment too.
  5. Turn it on and watch the inbox. Replies to the DM appear in your team inbox for follow-up.

Instagram's messaging rules

  • One private reply per comment, within 7 days of the comment
  • After someone messages you, you can keep replying for 24 hours from their last message
  • Use a professional (Business or Creator) account connected through Meta's API

Ideas that work

  • "Comment PRICE for the full price list"
  • Giveaways: "Comment WIN to enter" with the rules in the DM
  • Lead magnets: a free guide or discount code by DM
  • Product drops: send the buy link the moment it goes live

Frequently asked questions

Is Instagram comment-to-DM automation allowed?

Yes, when it uses Meta's official Instagram API and follows its rules, such as one private reply per comment within 7 days.

Do I need a business account?

You need an Instagram professional account (Business or Creator) connected through Meta.

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