WhatsApp Template Message Examples
Updated
Quick answer: A good WhatsApp template is short, specific, uses variables like {{1}} for personal details, and matches its category. Marketing templates promote (offers, launches), utility templates update the customer on something they did (orders, bookings, payments), and authentication templates send one-time codes. Below are ready-to-use examples for each category that you can adapt and submit for Meta approval.
Copy-ready templates for offers, orders, bookings, payments and OTPs.
Use these as starting points. Replace the variables with your own fields, add buttons where they help, and give Meta a realistic sample value for every variable when you submit.
- Examples for marketing, utility and authentication
- Variables shown as {{1}}, {{2}}…
- Tips that help templates get approved
Marketing templates
| Use | Example |
|---|---|
| Festive offer | Hi {{1}}, our Diwali sale is live! Get {{2}}% off everything until {{3}}. [Shop now] |
| New arrival | Hi {{1}}, the new {{2}} collection just dropped. Be the first to see it. [View collection] |
| Win-back | We miss you, {{1}}! Here is {{2}} off your next order with code {{3}}, valid for 7 days. |
| Event invite | Hi {{1}}, you're invited to {{2}} on {{3}}. Reply YES to reserve your spot. |
Utility templates
| Use | Example |
|---|---|
| Order confirmation | Hi {{1}}, your order #{{2}} of ₹{{3}} is confirmed. We'll message you when it ships. |
| Shipping update | Good news {{1}} — order #{{2}} has shipped. Track it here: {{3}} |
| Appointment reminder | Hi {{1}}, reminder: your {{2}} appointment is on {{3}} at {{4}}. [Confirm] [Reschedule] |
| Payment reminder | Hi {{1}}, invoice #{{2}} for ₹{{3}} is due on {{4}}. Pay here: {{5}} |
Authentication templates
Authentication templates use a fixed format set by Meta, for example: "{{1}} is your verification code. For your security, do not share this code." with a Copy code button. You choose the language, code expiry and button type rather than writing free text.
How to get templates approved
- Pick the right category — promotional wording in a utility template gets it re-categorised as marketing
- Do not start or end the body with a variable
- Give realistic sample values for every variable
- Avoid vague, threatening or misleading wording and excessive capitals or emojis
- Add buttons for the next step: quick reply, website or call
Frequently asked questions
What is an example of a WhatsApp utility template?
"Hi {{1}}, your order #{{2}} of ₹{{3}} is confirmed. We'll message you when it ships." — an update about something the customer did, with no promotional content.
Why was my WhatsApp template rejected?
Common reasons are the wrong category, a variable at the start or end, missing sample values, or vague or misleading wording.