Advertz vs WATI
Updated
Quick answer: Advertz and WATI are both official WhatsApp Business API platforms. The main differences: Advertz bills in rupees with a free plan and plans from ₹999/month, and you pay Meta directly for WhatsApp messages with no Advertz markup; WATI bills in US dollars with a 7-day trial. Advertz also bundles CRM tools such as appointments, catalog and orders, invoices, coupons and loyalty cards, while WATI is stronger on enterprise CRM integrations like HubSpot and Salesforce on its higher plans.
Two WhatsApp Business API platforms, compared on pricing model, message costs and what is built in.
If you are evaluating WATI and looking for an India-first alternative, this page lays out how the two platforms differ on pricing, how WhatsApp message charges are billed, team seats and the tools you get beyond messaging. Competitor details are taken from WATI's public pricing page as of October 2026.
- Advertz: rupee pricing, free plan, plans from ₹999/month
- Advertz: WhatsApp message charges billed by Meta to you — no per-message markup
- WATI: USD pricing with a 7-day free trial
Side-by-side comparison
A quick view of the points businesses ask about most when choosing between the two.
| Advertz | WATI | |
|---|---|---|
| Plan currency | INR | USD |
| Free option | Free plan (100 contacts, 500 messages/month) | 7-day free trial |
| Paid plans | Launch ₹999, Growth ₹2,499, Scale ₹5,999 per month and up | Growth, Pro and Business plans (see WATI's pricing page) |
| WhatsApp message charges | Paid to Meta from your own payment method at Meta's rates — Advertz adds no markup | Charged by message type and country per WATI's rate card |
| Team seats | From 2 (Launch) to unlimited (Enterprise+) | 3 (Growth) or 5 (Pro/Business) included; extra seats on Pro/Business |
| AI chatbot | Included from Launch, with GPT-based answers from your own knowledge base | Chatbot builder on all plans; AI credits and AI agents vary by plan |
| Instagram & Facebook DMs | Included, in the same inbox | Multiple channels supported |
| Appointments, catalog & orders, invoices, coupons, loyalty cards | Built in | Not core features — typically via integrations |
| Enterprise CRM integrations | Webhooks and REST API; Shopify and WooCommerce | HubSpot on Pro, Salesforce on Business |
How WhatsApp message costs differ
Every WhatsApp Business API platform passes on Meta's per-message charges for marketing, utility and authentication templates. The difference is how. Advertz is a Meta Tech Provider: your WhatsApp Business Account has its own payment method, Meta bills you directly at its published rates, and Advertz never charges per message. Platforms that bill messages through their own wallet or rate card can add a margin on top of Meta's rate — compare their rate card with Meta's before you commit.
When WATI may be the better fit
Be honest about the trade-offs: WATI is a long-established global platform, prices in dollars (useful if your business is billed in USD), and offers HubSpot and Salesforce integrations on its higher plans. If those integrations are central to your stack, WATI is worth a close look.
When Advertz is the better fit
Advertz suits Indian businesses that want predictable rupee pricing, no markup on WhatsApp messages, and more of the customer journey in one place — broadcasts, an AI chatbot, a shared inbox for WhatsApp, Instagram and Facebook, plus appointments, catalog and orders, invoices and payments, coupons and digital loyalty cards.
- Free plan to start, no credit card required
- Official WhatsApp Business API via Meta Embedded Signup
- AI lead qualification and hot-lead alerts for sales teams
How we compared
Advertz details are from our live plans. WATI details are from WATI's public pricing page as checked in October 2026; plans and prices change, so confirm current details on wati.io before deciding.
Frequently asked questions
Is Advertz a good WATI alternative in India?
Yes. Advertz is an official WhatsApp Business API platform with rupee pricing, a free plan and no markup on WhatsApp message charges, which makes it a common WATI alternative for Indian businesses.
Does Advertz charge per WhatsApp message?
No. Meta bills WhatsApp message charges directly to the payment method on your own WhatsApp Business Account at Meta's rates. Advertz only charges its monthly plan.
Can I move from WATI to Advertz?
Yes. You can connect your WhatsApp Business number to Advertz through Meta Embedded Signup, import your contacts by CSV, and sync your approved message templates from Meta.