WhatsApp Business Account (WABA)
Updated
Quick answer: A WhatsApp Business Account (WABA) is the account inside your Meta Business portfolio that holds your WhatsApp Business API phone numbers, message templates, quality ratings and billing settings. You create one when you connect a number through Embedded Signup, and you manage it in WhatsApp Manager.
The account in Meta that holds your WhatsApp numbers, templates and billing.
One business portfolio can own several WABAs, and one WABA can hold several phone numbers. Message charges are billed to the payment method attached to the WABA.
What lives in a WABA
- Phone numbers and their display names
- Message templates and their approval status
- Quality rating and messaging limits
- Payment method for Meta's message charges