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Create and get a WhatsApp message template approved

Templates are pre-approved messages that let you start a conversation with a customer or message them after the 24-hour window has closed.

Create a template

1. Go to Marketing → Templates and click “+ Create template” (or use Create Meta Template).
2. Choose the category: Marketing (offers, announcements), Utility (order or booking updates) or Authentication (OTP codes).
3. Pick the language and write the body. Use variables like {{1}} for the customer’s name or order number.
4. Optionally add a header (text, image, video or document), a footer and buttons.
5. Provide sample values for every variable and submit.

Most templates are reviewed by Meta within minutes; the status is shown on the Templates screen.

Avoid rejection

• Choose the category that matches the content — promotions are always Marketing
• Do not start or end the message with a variable
• Give realistic samples and check spelling
• Follow WhatsApp’s Business and Commerce policies

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