Help Center › Campaigns & Broadcasting
Why did my WhatsApp message fail?
If a message shows as failed, check these common causes.
Common reasons
- The 24-hour window has closed — you can only send an approved template, not free-form text
- The template is paused, rejected or still pending review
- The recipient’s number is not on WhatsApp or the number format is wrong (include the country code)
- Your number has reached its daily messaging limit
- No valid payment method is attached to your WhatsApp Business Account in Meta
- The customer blocked your business or Meta limited delivery to protect the user experience
What to do
- Open the failed message or campaign report to see the error.
- Fix the template, payment method or number format as needed.
- Retry, or resend to the affected contacts in a new campaign.
The sidebar shows a failed-message counter so you can catch delivery problems quickly.