Help Center › Campaigns & Broadcasting
Send your first WhatsApp broadcast campaign
A campaign sends one approved template to many opted-in contacts at once, personalised with each contact’s details.
Steps
- Make sure you have an approved template (Marketing → Templates).
- Optional: build an audience in Marketing → Segments (“+ New segment”) using tags, lifecycle stage, opt-in status or recent activity.
- Open Marketing → Campaigns and click “+ New campaign”.
- Choose the template, fill the variables (for example the contact’s name) and pick the audience.
- Send now or schedule a date and time.
After sending
Each campaign shows sent, delivered, read, replied and failed counts. Customers who reply land in the Inbox, where your team or chatbot continues the conversation.
Good practice
- Test on a small segment first
- Avoid sending the same promotion too often
- Keep marketing and transactional (utility) messages separate